Thompson Kerr Displays is committed to helping exhibitors make the most of their trade show marketing investment. Although trade show marketing is usually the second largest part of the marketing budget in most companies, education about trade shows is scarce or non-existent.

Ask most exhibitors how they learned to work a show and they will respond with shrugs, "I just did it," or "I learned from watching others at the show."

There really are proven ways to get the most out the trade show experience. Jane Thompson has been teaching companies the "secrets of trade show success" for years, through in-house and on-site personalized training seminars in all aspects of the trade show marketing experience.

If your company or association could benefit from help in any of the categories below, please contact Jane at jthompson@thompsonkerr.com or call 317-915-1500 ext 2.

Seminar Topics

Booth Camp - Preshow promotion, at show tips and techniques to get better, qualified leads, and follow-up

Where are You Going and Why are You There? - Choosing the right shows and setting goals

Goof-Proof Boothmanship - Making you and your booth staff the best they can be

It's all about Promotion - Preshow promos, smart giveaways, at show promos and demonstrations

So You're Not Goliath - Small booth strategies

Why Leads Die of Dry Cleaning - Follow-up, ROI, and Show Evaluation

Trade Shows aren't Just for Leads - Competitive intelligence? Market Research? Trends and Technologies in trade show marketing

Trade Show Graphics