Thompson Kerr Blogs



Helpful Resources for Trade Show Marketers

Posted on December 04, 2017

    Recently, I have come across some interesting resources for trade show marketers, shared by other trade show enthusiasts. I thought I would share them with you.

    Which comes first.....?

    Posted on November 20, 2017

      Which Comes First... Which comes first - the budget or the trade show? It seems logical to know what you can spend before booking space and making plans, but that's not always the case.

      Know Your Buyers' Traits

      Posted on November 16, 2017

        A lot of B2B experts are encouraging companies to consider their buyers’ traits when building their marketing strategy. Have buyers' traits changed in the last few years? It doesn’t take an expert to know that this is true. Google has...