Small Booth Strategies

Small Booth Strategies

Posted on April 30, 2019
If your exhibit space and budget are small, comparatively, your program doesn't have to be. Exhibit marketing success has less to do with size and more to do with your ability to choose the right tools, zero in on your target, and spend wisely.

Even if your company exhibits in large spaces, most likely you also have some small exhibit properties for smaller shows. The following three articles offer tools and tips for making the most of your trade show budget, no matter the size.

How to Make Small Exhibits Stand Out

     This article from Exhibitoronline offers a good overview of the small booth subject and lists some interesting tactics to make the most of your space:
           Private dinners with top prospects instead of expensive parties
           Offer Educational sessions with company execs
           Target hot prospects with preshow promotion
           Court Media reps
           Tailor a sponsorship to your strengths
           Branded apparel for the staff

Reasons to exhibit

       Since you're at a trade show, make the most of it. Consider the other benefits that trade shows provide to be icing on the cake... free add-ons!
            Obtain customer feedback
            Gather competitive intelligence
            Introduce employees to the industry through educational sessions,
            Find partners for strategic alliances

Trade Show Apps

         Lastly, incorporate productivity apps to help capture leads, attract attendees to your booth, encourage interaction with your brand, and continue relationships after the show. These are just a few of those available:
              QuickTap Survey
              Conference Pad

I hope these ideas and tools will encourage you to scale up the ROI in your small booth shows.
Tony Bailey