If your exhibit space and budget are small, comparatively, your program doesn't have to be. Exhibit marketing success has less to do with size and more to do with your ability to choose the right tools, zero in on your target, and spend wisely.
Even if your company exhibits in large spaces, most likely you also have some small exhibit properties for smaller shows. The following three articles offer tools and tips for making the most of your trade show budget, no matter the size.
How to Make Small Exhibits Stand Out
This article from Exhibitoronline offers a good overview of the small booth subject and lists some interesting tactics to make the most of your space:
Private dinners with top prospects instead of expensive parties
Offer Educational sessions with company execs
Target hot prospects with preshow promotion
Court Media reps
Tailor a sponsorship to your strengths
Branded apparel for the staff
Reasons to exhibit
Since you're at a trade show, make the most of it. Consider the other benefits that trade shows provide to be icing on the cake... free add-ons!
Obtain customer feedback
Gather competitive intelligence
Introduce employees to the industry through educational sessions,
networking
Find partners for strategic alliances
Trade Show Apps
Lastly, incorporate productivity apps to help capture leads, attract attendees to your booth, encourage interaction with your brand, and continue relationships after the show. These are just a few of those available:
Fatstax
QuickTap Survey
Conference Pad
IPrizeWheel
AirVideo
I hope these ideas and tools will encourage you to scale up the ROI in your small booth shows.
Tony Bailey
Even if your company exhibits in large spaces, most likely you also have some small exhibit properties for smaller shows. The following three articles offer tools and tips for making the most of your trade show budget, no matter the size.
How to Make Small Exhibits Stand Out
This article from Exhibitoronline offers a good overview of the small booth subject and lists some interesting tactics to make the most of your space:
Private dinners with top prospects instead of expensive parties
Offer Educational sessions with company execs
Target hot prospects with preshow promotion
Court Media reps
Tailor a sponsorship to your strengths
Branded apparel for the staff
Reasons to exhibit
Since you're at a trade show, make the most of it. Consider the other benefits that trade shows provide to be icing on the cake... free add-ons!
Obtain customer feedback
Gather competitive intelligence
Introduce employees to the industry through educational sessions,
networking
Find partners for strategic alliances
Trade Show Apps
Lastly, incorporate productivity apps to help capture leads, attract attendees to your booth, encourage interaction with your brand, and continue relationships after the show. These are just a few of those available:
Fatstax
QuickTap Survey
Conference Pad
IPrizeWheel
AirVideo
I hope these ideas and tools will encourage you to scale up the ROI in your small booth shows.
Tony Bailey
