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Trade Show Trends:
- Trade show audit guidelines are becoming a hot issue, since everyone is more concerned about ROI. Show managers and organizers want to have good, healthy stats to report to exhibitors in order to get next year's participation. Look closely at your show book and ask your show organizers how they can help you get more benefit out of the show. They should have lots of ideas!
- Convention and Visitors Bureaus have a stake in trade show success, also, and many are offering help to show organizers in attracting attendees. Click here for an interesting article on this topic.
- The trade show industry has emerged stronger and leaner. Most shows report fewer attendees than in the late 1990's boom, BUT the attendees are of higher quality. Which would you rather have - quantity or quality?
- Smaller, regional shows are a growing part of the industry. They are less expensive and take less time away from the office. Look for these opportunities when you can. The quality of the attendees is usually very good at these shows.
- User conferences/vendor shows are increasing in popularity, as companies are organizing their own mini-trade shows. This makes sense for a lot of companies.
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Jane Thompson was among those featured in the InBusiness Magazine this month (www.in-biz-mag.com) and on the cover. Thanks to Pat Pickett and her staff! | |
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Xpressions-Revolutionary Design System
Dynamic FUN Adaptive
Ultra-Portable Explosive
Click here for more:
www.xpressions-wow.com | |
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Use for display when not in use:
Lobby/Reception Area | |
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Used Displays:
8' x 10' Nomadic - grey fabric, 2 cases, 2 lights (excellent condition)
8' Nomadic - combination of flat frame and curve frame - could hold monitor within framework - includes lights, counter kit
10' x 20' Display - A beautiful panel system with backlighting areas, computer work station, pop-up section with place for large graphic mural.
Click here for more info: jthompson@thompsonkerr.com | |
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This Sounds Interesting:
Indiana Small Business Initiative - Thursday, October 7; 8-5 for $20.
www.indianasmallbiz.org
Indianapolis Small Business and Technology Expo - October 21; 10-7. To reserve space or for attendance info - contact vmgindy@comcast.net
"Blind Inspiration - How to Prevent Brilliant Ideas from Becoming Bad Products" BMA Indy is bringing Laura Patterson back this year to speak to us on this intriguing topic. Laura's talk last year on Marketing Metrics was a big hit, so you won't want to miss this one. Date of meeting is October 14. Go to
www.bmaindy.org for more info and to register.
Reminder: We still have copies of the Event Manager software available. Click here to let me know you would like a copy. jthompson@thompsonkerr.com |
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Website of the Month
"www.tradeshowweek.com"
You can sign up for their e-mail newsletter, which comes out once a week and has information on trade shows around the country. |
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Proud Members & Supporters of:
Techpoint's Marketing Peer Group meetings are on the Fourth Tuesday of each month. For information please contact Susan Young at susanyoung@synergy-mg.com.
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