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Planning For Follow-up
Ahead of Time
First contact with a visitor should be within seven days after an exhibition. That is not a long time, but for the visitor looking for solutions to business problems it can seem like a lifetime. They are back in their office and excited about what they saw and learned at the show. If the timing of an exhibitor's follow-up coincides with this increased level of interest, the chance of receiving a positive reception is greatly enhanced. Research shows...
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Local Exhibiting Opportunity:
The Greater Indianapolis Chamber of Commerce will host its 9th Annual Sam's Club Business Trade Show on Thursday, May 10 from 4-7:30 pm in the Sagamore Ballroom of the Indiana Convention Center. If you are a Chamber member, you can still book exhibit space. It is a great opportunity and value. There will be about 150 exhibitors and about 1500 business professionals attend.
The Chamber will again offer a free training and networking session for the exhibitors on April 26, from 4-6 at the Sam's Club on West 86th Street. Jane Thompson, Thompson/Kerr Displays, will be speaking to the exhibitors about ways to make the most of their exhibiting investment.
You can find out more about the event on the Chamber's website at
www.indychamber.com, or by contacting Bradi Ballard at 317.464.2232 or
bballard@indylink.com.
Hope to see you there! | | |
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Client Spotlight: Baby Plus
Baby Plus, a client of Thompson/Kerr Displays for many years, wanted an updated look for their 2007 trade show schedule, so they used a beautiful mural graphic on their 8' Nomadic Pop-up, and added a modern kiosk that is double-sided, if they want to use it that way. They drew lots of attention at their first show this month!
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Product Spotlight:
Teardrop Outdoor Banner
Now that warm weather will be here soon, our thoughts turn to outdoor activities and events. If you find yourself sponsoring or participating in outdoor fairs, outings, or corporate events, this Teardrop Outdoor Banner is perfect to give you the signage you need. It can be 8', 11', or 14' tall, and it rotates with the wind, making your graphic even more eye-catching. And, best of all, it is very easy to assemble and transport. Contact us to find out more: Jane
or Nate | | |
Using Trade Shows for New Market Launches:
Trade shows are the perfect place to launch new products. Proven buyers are there to see, touch, and interact with new products, real selling opportunities exist in some cases, and trade shows are where markets become real. Read this article by Eric Gagnon to find out how to make the most of the product launch.
Click here! | | |
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