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In the April issue of Exhibitor Magazine, Candy Adams, a frequent contributor, wrote about the ten things she wished she'd known when she started out in exhibiting, thereby avoiding exhibiting potholes along the way. I thought her list was helpful for everyone, not just newbies,
and you can
read the whole article here
(opens in new window).
Below is a condensed version:
1. Always have a backup plan - NEVER forget Murphy's Law
2. Relationships make the show - Your show team and your vendors are your keys to success.
3. Ask for a discount - Package deals, volume discounts, ways to decrease shipping costs, etc.
4. Always have a slush fund - Unexpected expenses ALWAYS come up
5. Good. Fast. Cheap. Pick any two - Timelines are VERY important in show planning
6. Fudge the show deadline - Move up deadlines on internal planning lists so that you aren't always scrambling to meet them.
7. Spoil your on-site staff - Your booth staff is your most important component, so cater to their morale and their comfort, for optimum results
8. Toot your team's horn - Thank them, recognize them, encourage them, and then let your results speak for YOU.
9. Pack easy - Comfortable shoes, personal show kit, color coordinate, and ship show clothes and all show materials with your exhibit.
10. Under-promise and over-produce - This idea speaks for itself!
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