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Is Your Exhibit Program Living Up To Its Potential?
By Barry Siskind
When I reflect on my childhood, these words spoken by my teachers still haunt me, "He has the ability but he is not living up to his potential." The same comment can be applied to all parts of your life from your career choice to your exhibit program. In each case you need to know if you are living up to your potential. If not, then you are wasting an incredible amount of energy, resources, hopes and talents. Living up to your potential demands that you strive to be the best you can be at all times and that is often a tall order to fill. Let's look at your exhibit program....
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Face-to-Face Marketing Predicted to rise in 2007
Foghound, a communications strategy firm, released its second annual "Hound Trends", identifying 10 marketing trends predicted to heat up in 2007. "Face-to-Face meeting back in style: While more people meet in virtual worlds and connect via blogs, even more people will opt for face-to-face conversations, meetings, and conferences. According to the National Business Travel Association, 67.6% of corporate travel managers expect business travel to be up in 2007." | |
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All Eyes on You : Graphics that Work
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Nomadic Free Case Winter Promo - Good Through April 30, 2007
Call Jane (317-915-1500 xt 222) or Nate (317-915-1500 xt 233) for more information. | |
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Persistence Pays Off - Nurture Your Longer-Term Leads
Your event is over and you've turned the hot leads from it over to your sales force. What about the rest of the leads?
The good news is that market research shows longer-term leads indicate future sales opportunities for 77% of potential sales. The not-so-good news is that these leads are often overlooked and under "worked" by sales people.
Lead generation experts say that it takes an average of seven to nine touches to convert longer-term leads. Every "touch" provides contact with your brand and product visibility to your prospects. Touches are every contact you make whether it's an e-mail, telephone conversation, a mailing, or a visit at your event or meeting.
To increase your chances of closing more sales from your longer-term leads, chart the number of times your company "touches" a prospect. If it's less than 7-9 times, develop tactics to reach out to them more often. (Courtesy of Nomadic Display) | |
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Econo-Exhibit Promo
Now through February 28, 2007, get an 8' x 10' Econo Pop-Up with full graphic mural panels, fabric endcaps, 2 lights, on case and case-to-counter kit. Only $2500 (plus tax and shipping)
Click here for more Information. | |
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Product Spotlight: REVUE Scrolling Bannerstand
One of the best ways to attract attention at a trade show is with movement. The Revue Scrolling Bannerstand is perfect for trade shows, because it is very portable and lightweight, yet has great eye-catching movement. Scrolling up or down, this bannerstand gives you twice as much message room as a static stand. Click here to see a demo. Contact Jane or
Nate for more information. | |
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