Tradeshow Marketing
On The "Net"
 
Use the internet to supplement and strengthen the trade show experience for the attendees and those who weren't able to attend:
  • Promote your presence at a show on your website
  • Use the website to draw pre-qualified people to your booth
  • Promote show specials
  • Provide streaming presentations from the show floor, showing, presentations, demos, etc.
  • Use your site to encourage people to opt-in to your information
  • Have follow-up information after the show on your site, to keep interest going
supersymbol-thumb
 
 
Faster Than a Speeding Bullet...
 
That's how quickly technology is changing the way marketing is done at trade shows. For example, mobile kiosks can roam the show floor or the streets outside the show to build interest in your product/service - www.askadvatar.com.
 
Or, new mobile technology allows you to keep up with happenings at the show, or contact other vendors or attendees - www.log-on.nl.
 
A survey conducted by Event Marketer's Magazine found that "Technology is impacting events most in the measurement and data collection arena". However it seems that many of the new technologies are aimed at the 'WOW' factor! To continue article click here.

Did You Know?

85% of visitors are influenced by preshow mailings. You need to try to get on the "must see" list of your target attendees. Contact them before the show and give them a reason to visit you. Don't just HOPE that they will stumble upon your booth as they cruise the show.

More and more, prospects are using trade shows to assess a vendor's credibility. They want to know the people behind the brand. Put your best foot forward at the show at all times. You never know who is watching! Create appropriate customer environments for dialogue and conversations - to encourage staying and talking.

Hospitality Rooms are gaining in favor again as an addition to your trade show presence. Make them more informational and interesting, as well as a place to meet and greet.

 

In Five Blinks Of An Eye!
 
That's the time you have to get the attention of a person passing your display. Here are some ways to get the attention of that third blink.
 

Bigger, bolder graphics - More easily achieved with the tension fabric graphics which are cost-effective, light-weight, and easy to handle.

Motion - Moving graphics/displays attract more attention than static ones. Whenever possible, add movement to your display.

Lighting - Illumination attracts the eye. Trade show lighting has been moving more toward theatrical lighting in the bigger booths for awhile, and is getting more prevalent. More and more interesting lighting is becoming apparent in smaller booths also.

One Display, One Minute, One Bag, Multiple Uses!

Marion General Hospital, Marion, Indiana, wanted to update their exhibits that they use to promote their services in the community. The Xpressions display structure met all of their requirements - lightweight, easy to use, attractive and eye-catching, and changeable for different audiences. The 8' x 8' Xpressions frame with tension fabric graphics that stay on the frame when its not in use allowed them to carry the display in one lightweight carrying bag and set up in less than one minute. However, when they need to, the graphics can be changed out quickly and easily, for another use.

 

TKlogo

www.thompsonkerr.com