November 30th, 2006 - Faster than a speeding bullet... That's how quickly technology is changing the way marketing is done at trade shows.

For example. mobile kiosks can roam the show floor or the streets outside the show to build interest in your product or service - www.askadvatar.com. 

Or, new mobile technology allows you to keep up with happenings at the show, or contact other vendors or attendees - www.log-on.nl.

A survey conducted by Event Marketer's Magazine found that "Technology is impacting events most in the measurement and data collection arena" However, it seems that many of the new technologies are aimed at the "WOW" factor! Below are some examples: 

• Digital architecture - interactive to its environment - called HypoSurface - www.cwallengroup.com

• Large floor displays encourage interaction from consumers using a range of body motions to interact with dynamic animation - GroundFX -