Use Giveaways Effectively and
Leave a Lasting Impression

Thompson/Kerr Displays is proud to present the seventh in a series of informative article summaries from Nomadic Displays, makers of portable trade show displays.

Gift giving builds goodwill, can be an incentive, communicates a message and creates awareness. Premiums can also be used to pre-qualify your prospects.

"Use Giveaways Effectively and Leave a Lasting Impression" poses 10 questions you should ask yourself when thinking about giveaways or "premiums" for your next trade show.

Issues the article suggests you consider before deciding on a giveaway program include:

What do you want to achieve? Give-away items should be designed to communicate, motivate, promote or increase recognition and memorability
Whom do you want to receive your premium? Having a clear objective for your premium item will also help determine who should receive it.
What must visitors do to qualify for a gift item? Avoid leaving items out for anyone to take as this diminishes value and has little or no memorability factor.
How will you measure the effectiveness of your premium? Establish a tracking mechanism to measure the success of your giveaway.
And more!

Read the full Nomadic article: Use Giveaways Effectively and Leave a Lasting Impression. (opens in new window)

Next article: "Questions That Qualify Prospects"

Series Archive:

Week 1:	Selecting the Right Trade Show
Week 2:	Getting the Most Out of Trade Show Services
Week 3:	Effective Ways to Cut Trade Show Costs
Week 4:	Techniques For Creating Show-Stopping Graphics
Week 5:	Creating Strong Presentations
Week 6:	Essential Components of Pre-Show Mailings

For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.