A Motivated Staff Guarantees Fantastic Trade Show Results

Thompson/Kerr Displays is proud to present the eleventh in a series of informative article summaries from Nomadic Displays, makers of portable trade show displays.

Staffing your company's display at a show is hard work and staying motivated can often be a real challenge. "A Motivated Staff Guarantees Fantastic Trade Show Results" provides 10 tips on how to properly staff your booth and keep your team motivated during the exhibition.

To get the most from your trade show participation, you should select people who want to be there to staff your exhibit. The key ingredient for anyone to be motivated to work a show is simple: they need to want to be there.

Other topics discussed in the article include:

Leave negative attitudes behind - when employees have a negative attitude about being at a show, their body language lets everyone around know they feel "this is a futile and unimportant exercise"
Realize everyone is an ambassador - choose your team carefully based on its excellent knowledge of the company's products and services and the many customers and prospects whom you expect to visit the stand
Create a positive, fun and reinforcing environment - rewards and personal recognition provide an effective way of encouraging higher levels of performance.
And more

Read the full Nomadic article for more details and additional terms: A Motivated Staff Guarantees Fantastic Trade Show Results. (opens in new window)

Next article: "Everything You Need to Know About Display Transportation"

Series Archive:

Week 1:	Selecting the Right Trade Show
Week 2:	Getting the Most Out of Trade Show Services
Week 3:	Effective Ways to Cut Trade Show Costs
Week 4:	Techniques For Creating Show-Stopping Graphics
Week 5:	Creating Strong Presentations
Week 6:	Essential Components of Pre-Show Mailings
Week 7:	Use Giveaways Effectively and Leave a Lasting Impression
Week 8:	Questions That Qualify Prospects
Week 9:	Trade Show Industry Terms
Week 10:	International Exhibitors: Know Your Audience

For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.