Techniques For Creating Show-Stopping Graphics

Thompson/Kerr Displays is proud to present the fourth in a series of informative article summaries from Nomadic Displays, makers of portable trade show displays.

"Techniques For Creating Show-Stopping Graphics" provides 10 tips about how eye-catching graphic displays create interest, focus attention and tell visitors about your product or service.

With just three to five seconds to grab a visitors attention, graphics should communicate who you are, what you do and how customers can benefit.

The article also discusses:

• Consider what your show goals are and how to convey them graphically
  
• Project the right image. This will dictate your choices in typefaces, artwork, color, etc.
  
• Design your graphics to your target audience. Focus on customer benefits
  
• Pull in your audience with graphics coupled with other special effects; lights and movement attract attention
  
• Things to avoid in your graphic designs, including cliches and overused metaphors, and periods at the end of headlines as they stop the reader from reading any further
  
• And more!

Read the full Nomadic article: Techniques For Creating Show-Stopping Graphics. (opens in new window)

Next article: "Creating Strong Presentations"

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For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.