Selecting the Right Trade Show

As a part of our philosophy of providing ongoing education to help our customers get the most out of their trade show participation, Thompson/Kerr Displays presents a summary of the first in a series of informative articles from Nomadic Displays, makers of portable trade show displays.

"Selecting the Right Trade Show" provides 10 steps for choosing which trade shows will provide "the most bang for your marketing buck."

Attending the right trade show can make a big difference to your success level, qualified leads and sales versus spending money, time and energy with no return.

The article discusses:

• Questions to ask yourself to determine who you want to reach and what you want to have happen
  
• Gathering as much information as possible about show statistics and demographics
  
• Visiting shows to evaluate the supporting events and/or seminars included
  
• Importance of show location and timing
  
• Evaluating what other marketing possibilities the show might offer
  
• Importance of your booth location
  
• And more

Read the full Nomadic article: Selecting the Right Trade Show. (opens in new window)

Next article: How to Get The Most Out Of Trade Show Services

For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.