Essential Components of Power-Packed
Pre-Show Mailings

Thompson/Kerr Displays is proud to present the sixth in a series of informative article summaries from Nomadic Displays, makers of portable trade show displays.

Planning is the key to the success of your pre-show direct mail campaign. Your mail campaign should be used in conjunction with other pre-show promotional activities such as:

Advertising
Telemarketing
Press relations, etc.

"Essential Components of Power-Packed Pre-Show Mailings" provides 10 tips about how to get more visitors to your next trade show exhibition booth.

The article also discusses how to:

Select the product, service, or event to promote - decide which will be most likely to attract visitors to your trade show exhibit
Establish objectives - make sure your promotion's objectives tie into your established trade show objectives and marketing strategy
Target your audience - consider their respective interests and concerns to tailor your message to the appropriate audience.
Create an incentive - an enticing offer will give prospects a reason to visit your display. Often two-part mailings can entice attendees to visit your trade show exhibit.
And more!

Read the full Nomadic article: Essential Components of Power-Packed Pre-Show Mailings. (opens in new window)

Next article: "Use Giveaways Effectively and Leave a Lasting Impression"

Series Archive:

Week 1:	Selecting the Right Trade Show
Week 2:	Getting the Most Out of Trade Show Services
Week 3:	Effective Ways to Cut Trade Show Costs
Week 4:	Techniques For Creating Show-Stopping Graphics
Week 5:	Creating Strong Presentations

For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.