International Exhibitors: Know Your Audience

Thompson/Kerr Displays is proud to present the tenth in a series of informative article summaries from Nomadic Displays, makers of portable trade show displays.

"International Exhibitors: Know Your Audience" provides 10 tips on how to deal with the various cultures and customs of visitors attending international trade shows.

The article stresses the importance of knowing different forms of business etiquette when interacting with an international audience. Is it appropriate to shake hands, bow or just nod your head. Do you address your guest by name or by title. These are important questions to know the answers to when dealing with people raised in more formal societies than ours.

Other topics discussed in the article include:

Treat business cards with respect - the business card is like a passport showing status and identity. Give the same respect to a person's card as you would the person
Understand the significance of colors and numbers - be sensitive to the meanings of color and symbols in different countries. To be safe, always do your research
Use a native for translations - when translating copy or business communication always use a native speaker with technical knowledge of your products and industry
And more

Read the full Nomadic article for more details and additional terms: International Exhibitors: Know Your Audience. (opens in new window)

Next article: "A Motivated Staff Guarantees Fantastic Trade Show Results"

Series Archive:

Week 1:	Selecting the Right Trade Show
Week 2:	Getting the Most Out of Trade Show Services
Week 3:	Effective Ways to Cut Trade Show Costs
Week 4:	Techniques For Creating Show-Stopping Graphics
Week 5:	Creating Strong Presentations
Week 6:	Essential Components of Pre-Show Mailings
Week 7:	Use Giveaways Effectively and Leave a Lasting Impression
Week 8:	Questions That Qualify Prospects
Week 9:	Trade Show Industry Terms

For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.