Getting the Most Out of Trade Show Services

Thompson/Kerr Displays is proud to present the second in a series of informative article summaries from Nomadic Displays, makers of portable trade show displays.

"How to Get The Most Out Of Trade Show Services" provides 10 tips for dealing with show services, probably one of the least attractive aspects of exhibiting, yet a real necessity.

The best way to get started is to read the exhibitor service manual. Know all the rules, regulations, specifications about registration, shipping & drayage information, and all deadlines that need to be observed.

The article also discusses:

• Know what services you need before the show to demonstrate and display, and what utilities, carpeting, furniture, cleaning and security services are required. Services ordered on the show floor could result in 50% additional costs.
  
• Carefully evaluate your display layout on the floor plan. Understand all symbols and markings as they indicates ceiling heights, pillar locations, etc.
  
• Call the electrical department to find out how much power to order and where the utility ports are located in relation to your space. Always order more utilities than you think you'll need so your products perform at their optimum level.
  
• Careful planning can reduce drayage (material handling costs):
  
  • Delivery of display materials to the assigned space
    
  • Removing empty crates
    
  • Returning the crates at the end of the show
    
  • Delivering the re-crated materials to the carrier loading dock

  To save money, consolidate all shipments and ship one time.
  

• Have enough carpeting:
  
  • Make sure all your utilities are installed before laying the carpet
    
  • Order enough to cover the bare concrete strip between the display and the aisle
    
• Get to know the show services representatives, they can be your best friends. Remember, their job is to help you.
  
• And more!

Read the full Nomadic article: How to Get The Most Out Of Trade Show Services. (opens in new window)

Next article: "Effective Ways to Cut Show Costs"

Series Archive:

For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.