Effective Ways to Cut Trade Show Costs

Thompson/Kerr Displays is proud to present the third in a series of informative article summaries from Nomadic Displays, makers of portable trade show displays.

"Effective Ways to Cut Trade Show Costs" provides 10 tips to improve your success level and increase qualified leads and sales-versus spending money, time and energy with no return. The article also includes information about how to create a trade show "tool box," supplies you should have always have on hand at every show.

Proper planning is the most important cost-cutting tip. Planning ahead saves on expensive last minute charges.

The article also discusses:

• The need to prepare all promotional material early enough that all printing can be done at one time. This includes pre-show mailings, brochures, hand-outs, etc.
  
• How to select and buy the right type of display for your trade show exhibit
  
• Before you buy a display, investigate how you will ship it. Lightweight durable systems save on shipping and handling.
  
• How to create a "show tool box" containing handy items that are often not available at the show site. Remember to re-stock the box after each show.
  
• How to plan for and pre-order show services at least 10-30 days prior to the show, as the on-site price is often 10-20% higher
  
• And more!

Read the full Nomadic article: Effective Ways to Cut Trade Show Costs. (opens in new window)

Next article: "Techniques For Creating Show-Stopping Graphics"

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For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.