Creating Strong Presentations

Thompson/Kerr Displays is proud to present the fifth in a series of informative article summaries from Nomadic Displays, makers of portable trade show displays.

According to trade show research, live presentations are the third most important reason people remember a display, after display size and product interest. "Creating Strong Presentations" provides 10 tips about how to use this powerful promotional tool as an integral part of your marketing plan to appropriately communicate your company or product message.

The article also discusses:

Consider your show objectives - use your presentation to help achieve your objectives and to enhance your message or show theme
Project the right image - decide what image you want to project and the best way to convey your company and product message with your trade show display
Have a realistic budget - know when it's appropriate to be modest and when it's okay to be a little more extravagant.
Monitor and capture leads - design a simple and easy-to-use lead form to capture pertinent information from your prospects
And more!

Read the full Nomadic article: Creating Strong Presentations. (opens in new window)

Next article: "Essential Components of Power-Packed
Pre-Show Mailings"

Series Archive:

Week 1:	Selecting the Right Trade Show
Week 2:	Getting the Most Out of Trade Show Services
Week 3:	Effective Ways to Cut Trade Show Costs
Week 4:	Techniques For Creating Show-Stopping Graphics

For more information about how we can provide you with the affordable services to create a trade show exhibit and marketing program that will capture attention and market share, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.