Trade Show Exhibition Articles Archive
As part of Thompson/Kerr Displays ongoing commitment to helping our clients make the most of their trade show budgets, we provide these informative articles of interest to help businesses get the most out of their trade show marketing budget - before, during and after their exhibitions and events:
Design Basics: Creating Crowd-Stopping Trade Show Graphics
Is bigger better? When it comes to trade show graphics, the answer is A BIG YES! Big Ideas. Big Images. Big Typeface. (PDF opens in new window) | Is Your Exhibit Program Living Up To Its Potential?
Barry Siskind writes about the questions you need to ask yourself to get the most out of your exhibit program. | Faster Than a Speeding Bullet: How Rapidly Technology is Changing Marketing at Trade Shows
Jane Thompson writes about the latest and greatest technological advances that are dramatically affecting marketing efforts and success rates at trade shows. | Planning For Follow-up - Ahead of Time
First contact with a visitor should be within seven days after an exhibition. That is not a long time, but for the visitor looking for solutions to business problems it can seem like a lifetime. Follow-up Plan Guideline (Opens in new window)
This printer-friendly checklist represents the framework for an effective follow-up strategy that should be completed and committed to prior to any trade show. | Education Connection: Sharing Exhibit Industry Knowledge This series of weekly articles summarize a presentation provided by Nomadic Displays, one of the leading manufacturers in the trade show industry. Each summary article includes a direct link to the full article on the Nomadic site. | For assistance with your trade show exhibit, call one of our experienced sales representatives at 317-915-1500 (toll free 800-580-8161), or send us an email or fill out and submit a Contact Us form | 
