Case Study: Top National Department Store Chain's Need to Promote New Openings

Thompson/Kerr presents a case study demonstrating how we can help a client find the right product even when they don't know that what they wanted was the wrong product.

Case Study: Macy's Promotes New Store Openings

Problem: Macy's, one of the nation's largest retailers, needed custom displays to promote openings of new stores.

They needed six vertical banner stands that were:

Eye-appealing
Durable
Easy to use

Their original concept was for 48" wide retractable systems with permanently mounted graphics.

Solution: The director of Macy's corporate Promotions Department found the Thompson/Kerr web site and contacted Jane Thompson directly.

Jane felt the original idea would not work well, as retractor mechanisms that wide do not provide enough edge tension to keep the banner taut and looking good
She proceeded to locate alternatives and presented a better solution to the client

Results: Jane found a system that used an easy-to-mount, manually-rolled banner that would work well for their needs.

Jane had a sample display made at her own expense and sent the sample to the retailer's executive
The retailer chose to go with Jane's alternate solution, awarding T/K the project

This is a case where Jane Thompson helped a client find the right product when they didn't even know that what they wanted was the wrong product.

To have our skilled staff provide its unequalled level of customer service, to find the right solutions for your display needs, call us at 317-915-1500 (toll free 800-580-8161), send us an email or submit the Contact Us form.