Which comes first - the budget or the trade show? It seems logical to know what you can spend before booking space and making plans, but that's not always the case.
Some industry guidelines tell us that exhibitors spend, on average, 3 times the cost of their booth space rental in total for the show. That figure would include booth space rental, show services, booth staff accommodations and travel, shipping, promotions, booth design.
Think about your last trade show and the total costs. Were you over or under that average?
Have you ever booked space at a show and then realized that the costs were going to be too prohibitive to reach your goals? Would you be willing to sacrifice the booth rental fee and drop out of the show rather than blow your budget and not gain the results you wanted? Or worse, go to the show unprepared to take advantage of the opportunities presented?
Juggling a marketing budget and the trade show requests of your marketing and salespeople is tricky. Sometimes it means not going to a show, or booking a smaller space. Hard decisions.
It would seem better to save your money and put it toward another show, than to present your company in a less than positive light, just to be there.
Tony Bailey
Little but MIGHTY...
Our client, Stratosphere Quality , a fast-growing provider of staffing to manufacturing facilities to sort and inspect parts in the US, Canada, and Mexico, has field recruiters all over the country.
Their recruiters love these little mini-tabletop displays because of the benefits of:
* Portability
* Ease of use
* Ease of shipping and handling
* Ease of updates
* Good visual tool
* Professional image
If you have a use for these quick and easy branding pieces, give Thompson Kerr Displays a call!
